SCAAL'S NEW WEB SITE ADDS REVENUES, EMPOWERS FRANCHISEES
Source: PR Newswire
SAN FRANCISCO, CA, September 7, 1999 - Todd Purgason, Vice-President of Internet Relations for SCAAL (Nasdaq: SCAL), the world's leading purveyor of coffee, released first reports on the overall success of their Web site. "Every aspect of our site has exceeded our operational expectations," stated Purgason, "Through e-comerce, we've managed to increase our second-quareter revenues by 11%."
Aside from the obvious benefit of increased sales and brand awareness, SCAAL's Web site has helped streamline operational efficiencies through its Franchise Extranet. "Franchise owners can log-in and immediately receive the business management tools they need for controlling inventory, training employees and communicating any concerns or questions they might have for us," Purgason explained.
The popularity of this site can hardly be dismissed. In the first three months of its existence, the SCAAL site averaged 12,000 hits per month. For SCAAL, the Internet is indeed a brave, new world.